Nest: Super Bowl 50
Producer: Matt Diegan
Agency: Just So
A live campaign that ran throughout and after Super Bowl 50.
With two weeks to go we cast 30 homes across America that represented real fans of both teams in the final. We shipped them NestCams and then filmed their live reaction to the game as it unfolded.
From a base in San Francisco we shared reactions live during the event via Nest social channels and released a montage film of the best moments on the final whistle.