5 Gum: ‘No Regrets’

Client: 5 Gum
Director: Ross Bolidai

No Regrets looks at what happens if you chose not to do something. We cast senior citizens with real regrets, and shared their stories with next generation - to inspire them to say yes.

We then asked the younger generation to share their stories back in return. 

British photographer Martin reveals his angst at waiting until the age of 85 to come out as gay.


Shots Awards - Branded Entertainment of the Year, Series - Silver
Shots Awards - Online Commercial of the Year - Nominated
Kinsale Sharks - International Film - Bronze
Kinsale Sharks - International Branded Content - Bronze
Kinsale Sharks - International Film Craft, Casting - Bronze
LIA - Digital - Bronze
LIA - New Advertising - Bronze
Ciclope Festival of Craft - Casting - Nominated
Epica Awards - Confectionary & Snacks - Silver
El Ojo De Iberoamerica - Digital & Social - Bronze
Chicago Advertising Awards - Branded Content for Online FIlm - Silver
Food and Beverage Awards - Online Advertising - Gold
Food and Beverage Awards - Branded Content & Entertainment - Silver
ADC 98th Annual Awards - Film Craft - Silver
ADC 98th Annual Awards - Craft, Online - Bronze
One Show - Branded Entertaintment, Single -Merit
One Show - Film, Longform Single - Merit
One Show - Content, Single - Merit
The Webby Awards, Webby For Good, Public Service & Activism - Nominated
The Webby Awards, Advertising, Media Ad, Longform - Nominated
Golden Award of Montreux - Online Advertising, Consumer Products - Gold
Golden Award of Montreux - Best Use of Social Media - Gold
Golden Award of Montreux - Television & Cinema - Foods, Confectionary, Snacks - Gold
New York Festivals - Positive World Impact, LBGTQ - Gold
New York Festivals - Film - Food, Drink & Restaurants - Silver
New York Festivals - Film Craft, Casting - Silver
New York Festivals - Artistry and Craft in Advertising - Silver
D&AD Awards - Media, Use of Talent - Wood Pencil
D&AD Awards - Digital Marketing, Use of Talent - Wood Pencil
D&AD Awards - Online and Viral Films - Shortlisted

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